Authentic personal brand- how to build it?

Authentic personal brand- how to build it?

Many people are probably asking themselves right now: what is a personal brand, and do we need one, and why? A nagging question is also: What does a personal brand have to do with authenticity? How do we sense the line between playing to the public and honestly building a staff? The very term personal brand is associated with many different issues, which are often contradictory and mutually exclusive. A personal brand is nothing more than an image that has been created and crafted by a person.

Authenticity and reliability-staff branding

In order to build a credible and reliable personal brand, the requirement is not to be a charismatic person – but there is no doubt that this character trait helps. So what is most at stake when building a personal brand? It’s all mainly about the message, which must be thoughtful, consistent, and in line with personal values. A personal brand is everything you do and say, and more specifically it is: your name, your company name, your strategy for your activities, all the content you post on your website, Fanpage and social media. It is also a visual identity, everything you say during meetings, conferences, training sessions, events and the like. A personal brand is also created by the atmosphere at work, the opinions given by employees and the people you work with. From this information, it is clear that personal brand is not just content marketing, i.e. the content and strategies you use on social media. It is also wrong to say that it is only the appearance of the company’s owner, manager and professionals. Personal brand is much more than just these listed issues.

How to properly build personal branding?

From the textbooks that are used to teach the principles of marketing, you can read that a personal brand is something that “they say about you behind closed doors.” In order to build the best possible personal branding, find out what people think about you, and also ask yourself why you are seeking to build your brand in the first place, what goals are driving you?

How to build a personal brand?

A good brand can translate into many things, it will certainly raise the position in the job market and give recognition in the industry, so how to build it?

• The first thing to consider is what these activities are based on in the first place, what drives them, is it a mission? If so, why is it so important?
• It is necessary to discern what other people are saying about you
• The key is to think about the elements that will stand out among the competition. Then emphasize these features when communicating
• First of all, you should always defend your opinion and beliefs, it is obvious that the personal brand that you have created will not please everyone
• Sharing knowledge, is also very important. This can be done on the fries blog, through various training courses, at conferences
• It is extremely important to take care of contacts, as good business relies heavily on them.
• Speaking well of your employees and contractors and treating them appropriately is very important. Participating in charity events, giving to the media and showing yourself as an expert will probably affect your positive image.

A personal brand is a set of all associations and emotions that are associated with a person and his company. It cannot be built at the “snap” of a finger, as the process of building it is staged. It is necessary to listen carefully to customers and employees and respond quickly.