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Today’s life is most often lived on the Internet. It is there that we search for information on a given topic, sellers of goods and contractors of services. An online search engine position is therefore often necessary, especially for small or start-up businesses, about which consumers know nothing or too little yet to purchase a given product/service. At this point, entrepreneurs will face an important question, namely what to choose? They have a choice: only free activities, buying search engine ads. So what do SEO and Adwords activities consist of? You will find out in this article.
The most popular search engine is Google, it is a monopoly, what does this mean? It means that it is dominant among other search engines. It is used by more than 20 million users per month, which is as much as 93% of all Internet users. The obvious fact is that almost all of your potential customers use the Internet. Positioning is not a one-time task, it should be permanent, so if you have a company, don’t suggest how long it has been on the market, as that matters, just deal with its proper positioning.
What does SEO and Adwords consist of?
The activities that help a website to reach the highest position during a search are SEO. This process also includes SEO, which includes optimization of content, codes, and the structure of the site itself. SEO also deals with content marketing, link building or web analytics.
When it comes to Adwords it does not belong to SEO. So what is this Adwords? It is nothing more than simply “living its life” search engine advertising. However, it is worth looking at SEO and Adwords separately.
What is SEO all about?
As mentioned earlier, SEO is part of SEO. It is the process of getting results for free. The upside is that you don’t have to pay for SEO, the downside is time, as it takes a lot of time, and the effort you have to put into it. The strategy of SEO efforts must be well thought out, and it consists of:
- Taking care of the architecture of the information on the website
- Ensuring that any friendly url on the website is maintained
- Linking within the site
- Proper selection of keywords
- Proper selection of h1, h2, h3 tags in the content and in the title of the page
- Taking care to ensure that the content on each of the pages is unique, it must not be copied from any other site
- Taking care to avoid the so-called cannibalization of web pages, and what does this cannibalization of a page consist of? It is the procedure of using an identical keyword when optimizing several of your pages.
What is Adwords all about?
The main tasks of SEO were outlined above, while now it is necessary to look at what Adwords is all about. By way of explanation: Adwords is paid advertising that is placed at the top of search results. This allows you to reach a larger audience, who become potential customers. Adwords consists of several sentences, which are created on the basis of appropriately selected keywords. Probably many people are now wondering when this ad will appear in the search engine. So it will happen immediately after it is paid for. The creation of the ad itself is a process that does not require a lot of time, however, it should be spent a little more when determining its structure and content.
SEO or Adwords-which is better to bet on?
Although each of these options performs well on its own, research shows that the greatest benefit will come from a combination of them. The choice is primarily influenced by three factors: target, time and budget. If you are betting on short term then Adwords will work perfectly, why? Adwords brings the desired results without much effort and effort. So if you are betting on a comprehensive strategy to build your brand online and have free time, it is worthwhile to complement Adwords with SEO.