Video marketing to support e-commerce

Video marketing to support e-commerce

Video marketing is definitely conquering the market at the moment. It is leading to the ascension of marketing to a higher level. The 2019 statistics said that videos will generate 80% of all traffic that occurs online. They have proven to be correct. So why are videos so popular? The answer is simple-they arouse curiosity in the viewer, contribute to education, and show the product, brand and company from different, previously unknown perspectives. Video marketing is part of content marketing-and this usually deals with, different types of content, images, graphics. A survey has been conducted, which shows that decisions of as many as 90% of those surveyed are made as a result of watching a video on social media.

Video marketing and e commetce – their friendship

Despite the fact that statistics say a lot about videos, and after studying them, there is no longer any doubt that videos can significantly contribute to more sales, not many companies opt for video marketing, why? Cost and lack of ideas have an impact. Not all entrepreneurs are appealed to by this way of promoting their brand and often do not believe in its effect, but the old proverb says-he who does not risk, does not drink champagne!

How to implement video marketing into e-commerce?

At this point, you should sit down and think about your company, and more specifically, what stage it is at. It is crucial to realize whether you are just starting out, whether you express a desire to interest customers in your brand and products, how long you have been operating, etc. In video marketing one has two choices of action: the first is to show the product right away, and the second is to present the company in a different, unusual way. Below will be some tips that can be applied to various e-commerce industries:

1. Finding the answer to the question: who is the ideal customer for me? This knowledge will allow you to set a strategy for action. It is therefore necessary to find out who are the people who are likely to buy a product or service from you. It is important to learn about their interests and what brands they follow on their social media.
2. Determine the purpose of the video, e.g., video marketing may aim to increase audience reach or lead to increased sales.
3. The key role is to prepare a concrete action plan. It will allow you to gain control over the entire process. It is important to find room in it for all ideas and draw up a schedule of activities.
4. A person should be appointed to handle the production and distribution of the video.
5. Nothing lasts forever, so you need to be prepared for a sudden change in strategy. You need to react quickly and contact the customer.

Video marketing in e-commerce is considered an excellent tool not only to increase sales, but also to build a positive relationship with the customer.