Video marketing-why use it ?

Year after year, video marketing is becoming more and more popular among consumers. This is borne out by research, which says that as early as 2018, as many as 85% of consumers expressed a desire to watch more videos produced by brands. However, how does this relate to businesses? At that time, as many as 83% said that videos bring the expected increase in investment. In 2022, all kinds of “reels,” that is, short videos showcasing a product or service, are hugely popular. TikTok, which is created precisely for the purpose of publishing, short videos, is on top these days. So what is video marketing? How to get started with it?

We see more and more video content on all kinds of websites and portals, and consumers are very eager to watch them. Advertising videos are a novelty, until now mainly entertainment videos were known. Videos have an advantage over text, and this is for a very simple reason, they even reach audiences who are very lazy and reluctant to read any text if they don’t have to.

Video marketing-what is it?

At first glance, you can reach significant differences between video marketing and traditional advertising that is played on television. First of all, it differs in attitude – its purpose is to receive consumer reactions. It also has an interactive character. Any person who sees a video that falls under video marketing can comment on it or give praise to a given company. In advertising as we see it on TV the message is characterized by one-sidedness, why? There is no opportunity for a direct response. Increasingly, consumers are guided in their choices by their closeness to the brand-this becomes very important to them. Video marketing is a type of content video, and what does that mean? It showcases a brand and its products online by posting videos not only on the hitherto popular YouTube, but also on social networks such as: Facebook, Snapchat, Instagram.

What are the types of video marketing?

Videos on the web are constantly evolving. From month to month they are characterized by more and more variety, better editing, and better presentation of content. To record them, you don’t need the best, latest specialized equipment. It doesn’t play a role at all, the key is the idea and the way to make a good connection with a given audience. Video marketing videos include:

• Videos that show the brand from behind the scenes, i.e., for example, trivia about the company, employees’ birthdays
• Guides
• Animations
• Videos that are humorous-they are the most likely to build positive relationships with customers

Where to begin the video marketing adventure?

Studies show that people who watch ads remember as much as 95% of its message. This shows that they are much more effective than text. However, much depends on how long the video is. It should not exceed several minutes, and ideally it should be only a few seconds long, why? A short video forces total focus. Videos inspire confidence in the audience, it is educational in nature. To successfully reach your audience, keep in mind:

• cognition of customers and finding out what types of films they are most interested in
• SEO care
• Sharing their videos on several social media.