Digital transformation in B2B and B2C sales using cloud services based on ITH & 2ClickShop Webinar

In the face of increasing competition and constant technological evolution, businesses are looking for new ways to optimize their e-commerce operations. The collaboration between ITH and 2ClickShop is an example of how an innovative approach to IT infrastructure and e-commerce solutions can be the key to success in a digital world. The webinar, organized by ITH and featuring Niko Balaza and Miroslaw Sobieraj, demonstrates how integrating the public cloud with B2B and B2C e-commerce platforms allows companies to achieve new levels of efficiency and security.

Transcript of the webinar of 23.03.2024 implemented by ITH and 2ClickShop.

Public Cloud: a New Era for E-commerce.

Niko Balaza, representing ITH, began the webinar by outlining the advantages of the public cloud, which is the foundation for the rapid growth of e-commerce. He discussed how the cloud eliminates the need for an in-house, costly IT infrastructure, while offering scalability, flexibility and enhanced data security. He also presented specific use cases, showing how the public cloud enables companies to quickly adapt to changing market conditions and growing customer demands.

2ClickShop: The Future of B2B and B2C E-commerce

In turn, Miroslaw Sobieraj, CEO of 2ClickShop, emphasized the importance of adapting e-commerce platforms to the specific needs of the B2B and B2C sectors. He talked about the challenges of managing complex product catalogs and ordering processes in a business environment. He pointed out the unique features of the 2ClickShop platform that enable effective management of customer relationships, personalization of offers and automation of sales processes, which is the key to building a competitive advantage in the digital space.

Integration the Key to Success

Modern E-Commerce systems such as those offered by 2ClickShop require synchronization with ERP on the end customer side. As Miroslaw Sobieraj, CEO of 2ClickShop, pointed out – customers don’t always realize this and happen to approach ERP maintenance irresponsibly – for example, by hosting it on an old laptop or desktop computer. An ERP system integrated with an E-Commerce platform is the heart of a company – and that means that this heart must be properly taken care of and maintained. That’s why we recommend maintaining financial and accounting systems such as ERP with professional hosters – that is, companies that specialize in providing server services such as E-Commerce. public cloud.

For this reason, we have partnered with ITH, represented by Niko – which provides properly prepared server environments for our customers.” – Miroslaw Sobieraj CEO of 2ClickShopsaid .

As Niko Balaza adds – “We even went a step further in our cooperation and integrated our infrastructures through dedicated network connections. 2ClickShop maintains its servers in the Beyond.pl Data Center in Poznan, where we also, as ITH, have an access node (so-called POP). This was the first place where our companies met.”

During the webinar, emphasis was placed on the importance of integration between clients’ ERP systems and e-commerce platforms. This approach not only increases operational efficiency, but also guarantees a high level of data security and availability, which is crucial for companies operating in an e-commerce environment.

Benefits of Combining Cloud and E-commerce

Thanks to the direct connection between ITH’s cloud servers and 2ClickShop’s infrastructure, companies using these solutions can count on smooth operations and minimized risk of downtime. In addition, ITH gives its customers the opportunity to connect the public cloud to the office with a dedicated one – which creates the impression as if the servers, despite their physical location in the ITH Data Center, were an integral part of the company’s internal network. All of this adds up to a comprehensive offering that meets the needs of modern e-commerce companies looking for reliable, scalable and secure IT solutions.

Summary

The ITH and 2ClickShop webinar showed how the appropriate use of modern cloud technologies combined with advanced e-commerce platforms can contribute to business transformation, opening up new growth opportunities for companies. The example of the collaboration between the two companies provides a model of how, through strategic partnerships and technology integration, significant operational and strategic benefits can be achieved, putting a company on the path to success in the digital world.

A full transcript of the webinar is available on the Youtube platform: https://www.youtube.com/watch?v=koW5MkSZzHA

ITH is a nationwide provider of ICT solutions for business. ITH’s core services include Internet access, telephony, data center services, and hosting and domains. ITH’s innovative service is the construction of corporate infrastructure as a service. The ITH Group serves a total of more than 10,000 customers from all over Poland, and includes ITH, Hexerio – public cloud, and Kru.pl hosting platform – hosting and domains. The company is headquartered in Warsaw, and originated in Krakow where it is currently one of the largest providers of telecommunications services for business.